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SHOW 1:  Prospecting

Building a prospect list is the first step toward a successful recruitment. Effective recruitment chairmen help their chapter build an extensive list of potential new members. In our opening show, we learn the importance of prospecting and uncover some innovative ideas for building your prospect list.

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SHOW 2:  Recruitment Events

Recruitment events. Every chapter has them. How do you know if your event was successful? Do the members of the chapter know their role at an event? Recruitment events are an ideal time for the membership to meet potential members and talk about TKE. Recruitment events are not the time to be collecting names for your prospect list. In this show, we learn how to optimize the use of recruitment events.

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SHOW 3:  Features and Benefits

Quick, off the top of your head, can you explain the benefits of fraternity membership? Do you know the difference between a feature and a benefit? When we talk with potential members, we need to explain how a man will benefit from his membership in TKE. All too often, we talk about the features of our fraternity rather than sharing the benefits of membership. In this show, we learn how to align benefits with interests.

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SHOW 4:  Closing the Sale

Asking a man to join can be difficult. It doesn't have to be. It can be quite easy if you follow the steps of identifying prospects, listening to their needs, and selling the benefits of membership. In this show, we learn how to overcome objections and convince the man to join.

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SHOW 5:  Wrapping it Up

Chapters that focus on the fundamentals of recruitment can dramatically increase their results. It has been proven time after time. The opportunities for improvement center on identifying the right men, inviting them to well-planned events, selling the benefits of membership, and overcoming objections. To conclude our series, we explain how each piece is dependent upon the other for a successful recruitment.

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