The Do's and Don'ts of Membership Recruitment
Do's
- Approach membership recruitment as an opportunity to make new friends.
- Use a firm handshake and look a prospective member in the eye when he is introduced. Don't release his hand until you know his name, and remember it. Eye contact is important.
- Stop talking and listen. Let him tell you what interests him.
- Be honest about finances and all other obligations of membership.
- Create a friendly, relaxed atmosphere.
- Be cheerful, honest and enthusiastic at all times.
- Attitude is contagious. Make yours worth catching.
- Give a prospective member written information before he leaves.
- Involve alumni in your recruitment activities.
- Sell the Greek system first, then sell your chapter.
- Encourage all men to go Greek.
- Make sure all the members are wearing letters or their badges. Dress neatly.
- Make sure the prospective members meet other prospective members in whom you are interested.
- Use first names as often as possible.
- Use a positive approach. Say "I look forward to seeing you tomorrow," not "I hope I'll see you."
- Keep your house clean.
- Recognize prospective members on campus by their first names - they'll be impressed.
- Make a prospective member feel at home, but avoid forced hospitality.
- At formal recruitment functions, have name tags for both Fraters and prospective members. Keep them near eye level.
- Find common ground for discussion.
- Enlist the aid of prospective new members who will join to talk with others.
- Discuss improvements and future plans for the house and chapter.
Don'ts
- Don't criticize or make any sarcastic statements about your Fraters, your chapter or your alumni.
- Don't badmouth any other Fraternity.
- Do not talk only about yourself. Listen to the prospective member and talk about his interests.
- Do not leave a prospective member by himself. There is nothing more awkward than being alone among strangers. If you must leave, introduce the prospective member to another Frater first.
- Do not be rude, even to someone that you are not interested in.
- Do not criticize anyone. You may be knocking the friend of a prospective member.
- Do not act tired or bored, no matter how tired you are. This affects both Fraters and prospective members.
- Maintain enthusiasm.
- Do not congregate in groups with other Fraters if there are wandering prospective members.
- Do not swear; foul language never helps and may do harm.
- Do not tell inside jokes. An outsider will feel left out and insulted.
- Do not give up if a prospective member wants to wait to join; good salesmanship may change his mind.
- Do not apologize for the weak points of your chapter. Stress how they are being improved, and emphasize your strengths.
- Do not lock rooms during open house. Prospective members may ask, "What are they hiding?" Make sure the whole house remains open.
- Don't try to convince a prospective member that you've got what he wants unless you are sure you've got it.
- Don't assume the prospective member knows everything about Greeks and fraternity life.
- Don't lie about your chapter or its accomplishments.