#TekeTuesday - ALS Ice Bucket Challenge
INDIANAPOLIS – Today, the Offices of the Grand Chapter would like to recognize the thousands of individuals throughout TKE Nation who have taken a splash for ALS. Over the last several weeks, the ALS #IceBucketChallenge has steamrolled its way through social media powerhouses Facebook, Instagram and Twitter. With the intention of raising awareness, and more importantly, driving action, the Ice Bucket Challenge has become a global phenomenon, and we, as members of Tau Kappa Epsilon, are pleased to join the cause.
Originally referred to as "Lou Gehrig's Disease," Amyotrophic lateral sclerosis (ALS) is a disease that affects nerve cells in the brain and spinal cord. It's a condition that eliminates your ability to hold a pencil, get out of your chair, and even eat or speak. It's effects are crippling and currently irreversible.
For too long, ALS went under-funded, under-resourced and largely ignored. That is, until Steve Gleason, former New Orleans Saint player, largely known for his blocked punt on the night the New Orleans Superdome reopened after Hurricane Katrina, was diagnosed with ALS. His campaign #NoWhiteFlags has brought support from NFL players throughout the league. Since then, athletes, celebrities and Fraters around the nation have taken the call to raise not only awareness, but also dollars in the name of ALS, now in the name of the Ice Bucket Challenge.
On Sunday, August 17, 2014, TKE's Chief Executive Officer Donnie Aldrich took the challenge and passed it onto TKE Professional Staff Members Alex Baker, Alex Swenson and Pat Gleason.
The following day, Professional Staff members Alex Baker, Alex Swenson and Kyle Erdman responded with their own challenge.
The Offices of the Grand Chapter would like to thank the Fraters and friends of Tau Kappa Epsilon who have taken the #IceBucketChallenge. And while it is important to raise awareness, it is nothing without action and cause.
Share your Ice Bucket Challenge with Tau Kappa Epsilon by including #IAMTKE in your post.
For more information, please contact:
317.872.6533 Ext. 252