You Have 60 Seconds

The first semester is complete. Whether you had the worst recruitment or the best, spring is not the time to rest. Think of it this way - When you get an 'A' on a mid-term exam, do you stop studying the rest of the semester? After you win a football game, do you stop practicing the rest of the season? Of course not, and you shouldn't stop recruiting either. There are still plenty of men on your campus that may have wanted to join during the initial process, but for one reason or another didn't. While other fraternities on your campus have stopped looking, you have the opportunity to grow even stronger than you are right now. Not sure where to find these men? It’s easier than you think.

First of all, do you need recruitment supplies? If you do, after a few clicks we’ll get you everything in the mail. From buttons to bid cards and beyond, TKE has everything you need for FREE.

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Aside from going out and getting potential new members, you must first ask yourself one question – why did you join? Most likely your answer will be, ‘Frater X became a great friend, so I decided to join.’

When you have the rare opportunity to explain your organization to someone, do you know how to make the most of it? Unfortunately many people waste those opportunities by talking about what their organization does. While important, one of the best ways is to tell him your story (briefly, of course).  Don’t convey facts, figures, or data. Inspire. Connect on a more personal level.

Attempt to share a story that includes all four of these elements.

Personal: Your organization is an important part of your life. So tell a personal story. People want to connect with people on a deep instinctual level.  Get to the heart of what your listener really wants to hear — your story about how your organization has changed your life for the better.

Emotional: Passion, excitement, struggle, joy, fulfillment, pride, whatever emotion your organization evokes in you, share that with him. When people are interested in associating with an organization, it is often for reasons rooted in the most primal parts of our brain - not logic, but emotion. 

Directional: Where is your organization going? What is it trying to accomplish? Your story must communicate direction. Not just what you have done and not just what you’re doing. But where you’re going, what you’re going to do, and why you’re excited to be headed in that direction. Share your vision for the chapter/ colony and how they can be a part of it.

Invitational: Your personal story should include some space for them to imagine themselves. Share a story that invites an opportunity to create their personal story with TKE.

TKE is a social fraternity made up of a diverse group of men who share a common bond. We aren’t perfect, but through this organization we work to become better men. Share what that means to you and how you will help him get to a level he doesn’t even know about right now. You’ve enjoyed your experience so far or you wouldn’t be reading this article. Tell them why you are a Teke and why they should want to join you.

Be sure to follow the latest TKE News with the RSS Feed, on Twitter or the official TKE Facebook Fan Page (Tau Kappa Epsilon Fraternity). Submit your news today.   

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