March 9, 2021
A widening advantage that TKE has in the fraternal world is our data analytics. TKE measures and tracks much more information than many know. This information is based on how well groups are recruiting, raising money for St. Jude, participating in e-Compliance, DEI training, international programs such as RLC, TKELA, or Conclave.
A major milestone in the mid 2010’s was the creation of the Chapter KRA Scorecard. This tool set the standard of expectation for every group in TKE. It illuminated the goals the Grand Council of TKE and broke them down to the men who work daily in groups across North America. Our goal over the past twelve months is how to further paint a vision of what is possible while arming our collegiate members, Professional Staffers, and volunteers with tools and resources to bring that vision to life.
In the past month we have unveiled a “Chapter Health Tab” that charts 10 year graphs of total membership and annual initiates in the TKE Chapter Module. There are indicators that are green, yellow, and red in areas such as usage of the module, financials, membership, St. Jude, and even to-dos are noted. This Chapter Health Tab has inspired a Province Dashboard for Grand Province Advisors to gain a one-stop snapshot of how all of the groups in their area are performing in key metrics.
There is exciting work underway to reshape how we expand our outreach and drive our members closer together. This includes an engagement score for every member of our organization. These scores allow our alumni associations, college leaders, volunteers, and active members to see who has been deeply invested in TKE now or in the past. Additionally, we are crafting a system of qualified leads for volunteers. Too often our collegiate leaders and groups need dedicated alumni to support them, but don’t know where to start. These types of tools place TKE at a strategic advantage. Combine these tools with the KRA scorecard as well as the ability to see on www.tke.org what groups lead in, (recruitment, chapter size, St. Jude dollars raised, Life Loyal Tekes) and you can gain a clearer picture of where we are succeeding and where we need additional efforts.
We know that what gets measured gets improved and that systems outlast people. These tools allow TKE to make strategic decisions and investments. It allow us to build robust plans and elevated goals with more information as to how we can achieve them. It prepares us to make a larger impact on our membership.