"So, What do you do?" - Frater Amadou Lack
Oftentimes, we find ourselves being introduced to someone new at a social gathering. These situations are always interesting, sometimes exciting, occasionally surprising—and often begin with a simple question, “So, what do you do?”
In celebration of this societal staple of socializing, we are asking TKE Nation “What do you do?” For our collegiate members, career trajectory is a large part of what draws them to groups and organizations on campus. As one of the largest fraternities in North America, TKE claims a wide range of careers and more success stories than we can count! We want to share some of those stories with you.
On a semi-regular basis, or as frequently as we come across Tekes with an interesting career path, we will publish a “So, what do you do?” article. If you, or a Teke whom you know, has made a big splash in their professional life, please submit them to us at Headquarters. TKE strives to create Better Men for a Better World and we want to hear from them. Submissions can be emailed to TKEOGC@TKE.ORG with the subject “So, what do you do?”
Amadou Lack is the Director of Media at Fownders, a learning ecosystem for entrepreneurs by entrepreneurs. In addition to this, Frater Lack is active on Youtube and Instagram where he promotes a strong personal fitness and motivation brand.
We asked Amadou to tell us more about himself and the work he does.
TKE HQ: What has been your TKE Experience so far?
AL: My TKE experience has been phenomenal. I owe a good amount of my success today to the organization. My chapter and My school wasn’t the biggest in TKE nation however I made the most of it. Throughout my collegiate experience we hovered around 22-35 actives. With an optimistic mindset I developed throughout my collegiate years I was able to foster an experience like no other. From RLCs, PECs, Conclave, & leadership academy I can truly say it wasn't only my parents who helped mold me.
TKE HQ: You are recent graduate but I see you are a Life Loyal TKE. And we found you because of your strong interaction with the Fraternity, is it safe to assume you will be staying active as an Alumnus?
AL: Most definitely. I’m still involved with this fraternity and plan to keep it that way for the rest of my life.
TKE HQ: It sounds like you are living proof that “You get out of it, what you put in to it.” What is your TKE “Wow” moment?
AL: I’ve had a few ‘wow” moments. The one that stuck out to me the most was the impact I received from leadership academy. I also meet Tekes from all over the nation randomly, it has honestly become really common over the years.
TKE HQ: Connecting with people seems to be a big part of what you do now. What prompted you to start building this personal brand on social media?
AL: We all have a personal brand, however not everyone chooses to optimize off of it. Once I began learning more about entrepreneurship I realized how valuable a personal brand truly is. It is essentially what separates us from one another and keeps us unique. Most importantly, it’s often a representation of our core values.
"So at the end of the day, my main focus is to add as much value to people’s lives – in every way I possibly can."
TKE HQ: Is this branding part of what has led to your current work?
AL: Indirectly, yes. I positioned myself to create opportunities - first off by believing there are an abundance of opportunities out there.
TKE HQ: An important part of that would certainly be the networking you mentioned, right?
AL: Networking played a huge role in this, which is why I thank TKE a lot for where I am now. Moving forward I made it a thing to only do things I like and that I am good at. I chose to pursue my passion and my skill set. Through that, I found out about personal branding and everything else. I never really went into it knowing where it would get me. I originally made decisions based on the kind of life I wanted to live and what I enjoyed spending my time doing.
TKE HQ: That is sage advice. As your social media influence grows, how do you plan to keep using it?
AL: My intentions are to motivate and inspire others to create and live a life they truly desire as an individual. I use my creative side to help share my story and, most importantly, to motivate others. I’m really big on motivation.
TKE HQ:Any thoughts on using social media as an income generator?
AL: If somehow, I manage to make money off of my content creation, I’d have nothing to express other than more gratitude than I am doing now. But it is for sure not my main focus, mainly because I’ve learned that money does t lead, it follows. So at the end of the day, my main focus is to add as much value to people’s lives – in every way I possibly can. Whether it be through fitness, motivation, or content creation. The goal is to get people to follow their dreams no matter the odds they face.
TKE HQ: I am sure the Founders of TKE couldn’t ask for anything more from a Frater in the Bond. What about your work with Fownders, what’s that like?
AL: Fownders is a learning ecosystem for entrepreneurs by entrepreneurs. Our goal is to provide an alternative education to those who show an interest in entrepreneurship.
TKE HQ: And what do you do there?
AL: My role at Fownders is Director of Media. I lead the media team while also creating content for Fownders’ online platform.
TKE HQ: Sounds like a great opportunity for a recent graduate. Leadership opportunity as well as hands on skill building.
AL: I also have to do a good amount of networking to see who/how we can add people on to the team whether it be on the media side or another department in Fownders.
TKE HQ: It sounds like you have made a very rewarding career for yourself?
AL: The most rewarding part for both Fownders and my personal content creation is the feedback. Throwing things out into the world and getting messages back - hearing how it impacted or switched someone’s perspective or beliefs on a certain topic.
TKE HQ: Would you recommend this type of work for anyone, or does it take a specific type of person?
AL: I would recommend this type of work to anyone who is willing to get uncomfortable and live with uncertainty. To do whatever it takes to bring their dreams into reality. It takes a lot of sacrifices, believe it or not, but it’s all worth it.
TKE HQ: Speaking of working for it, can you tell us a little bit about the fitness side of your life? Any advice for others?
AL: Everyone wants to be fit to some extent. My biggest advice is to TAKE ACTION. A lot of us get caught in analysis paralysis. This is keeping us stagnant and making excuses. You have to take action but first realize it is a journey, not a race. Refrain from comparing your progress to someone else.
TKE HQ: Your Instagram feed is big on fitness motivation and tracking your journey. What is the best way for others to start their fitness journey?
AL: You must find your “why” in advance. Why are you going on the journey to begin with? Is it for girls, guys, the summer, your health? You need to know the true “why.” Most often the stronger the root of your “why,” the further you will get.
TKE HQ: How did your fitness journey begin?
AL: My fitness journey started my senior year in college. What motivated me to embark on this mission of self-development was my utter dissatisfaction with how I looked at the time. What inspires me the most, to live a fit life, is how far I have come in the past two and a half years. I honestly started this journey blind. If it weren't for my Big in the fraternity I probably wouldn't have started.
TKE HQ: What keeps you motivated now?
AL: What keeps me motivated is that I now have the mindset and capability to inspire others, who aspire to change, to do so. Aside from setting higher fitness goals & staying dedicated to what is my passion, I want to help those who are currently in the mental state that I used to be in.
TKE HQ: It seems like you have just the right combination of skills to do just that.
AL: As per skill-sets I've been editing and shooting video since I was 14 years old. I tend to use the post-production skills that I've obtained over the years to help spread positivity and motivation via social media.
TKE HQ: So, what is next for you?
AL: My goal is to become a master of my craft and an expert in my passion. I want to eventually move out to Los Angeles and open a gym. But I also plan on staying involved with Fownders.
TKE HQ: Sounds like a great plan! And thank you for taking the time to talk with us. Where can TKE Nation find more of your work?
AL: My work can be found on Youtube if you search “Amadou Lack” or on Instagram if you search “Amadou_Lack”. My content is straightforward. The goal is to motivate in various ways. I currently use fitness and travel videos to help motivate. I share what I learn from current mentors, the majority are really successful entrepreneurs.